New director for SDEA

06 June, 2016

The Shop and Display Equipment Association (SDEA) has a new director in Antony Behiels, after Lawrence Cutler stepped down. 

Cutler has stepped down after 40 years as director of SDEA. Behiels was previously an SDEA member and was on the executive council for seven years.

Cutler has been instrumental in negotiating numerous successful partnerships for members during his tenure.

He said: “I have thoroughly enjoyed my time guiding the association through the successes as well as the challenges we’ve faced in the last 40 years.

“I am delighted that Antony Behiels has agreed to take over from me as director of SDEA. His youthful enthusiasm and intimate knowledge of our industry will make him a vital asset for the association’s future development.”

Last month the SDEA elected a new president and vice president at its AGM.





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