Scottish oat brand takes bakery and cereals award

09 June, 2016

Oats-specialist Stoats is celebrating the victory of its new muesli product at the Scotland Food & Drink Excellence Awards 2016.

The Rustic Scottish Hedgerow Oat Muesli, which includes a mix of apple, blackberry and rhubarb, won the Bakery & Cereal Based category at the awards.

The win comes after Stoats secured new listings for its new Rustic Scottish Oat Muesli and Porridge Sachets in Waitrose Scotland and Tesco Scotland. The products will launch in Waitrose Scotland this week and Tesco Scotland from the end of August.

The Hedgerow Rustic Scottish Oat Muesli comes in 500g packs for an RRP of £3.99. The Original Porridge Sachets 40g (x6) and Multigrain Porridge Sachets 40g (x6) carry an RRP of £2.39, while the Cranachan Porridge Sachets 40g (x5) and Hedgerow Fruit Porridge Sachets 40g (x5) have an RRP of £2.99.

Tony Stone, managing director at Stoats, said: “We are thrilled. At Stoats we pride ourselves on producing good-quality oat products that are packed full of flavour and it’s great to see this recognised at this year’s Scotland Food & Drink Excellence Awards.”

Sophie Fraser, communications and marketing manager at Scotland Food & Drink, said: “The Stoats Rustic Scottish Hedgerow Oat Muesli is a great product. It scored highly on its flavour profile and it is a traditional feel-good product that offers bold, engaging packaging that would easily stand out on a shelf.”





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