General Mills acquires Saxby

General Mills claimed it could supply both the capability and the resource to develop Saxby's business. It said that by combining the expertise of the two companies and focusing on the needs of the consumer, it would be able to grow the total market.

Saxby manufactures at a factory in Wellingborough, Northamptonshire, although part of that site has been moth-balled since 2005, when it went through a major business restructure. The company axed more than two-thirds of its workforce at that time as it moved out of the baked supply side of its business to focus on more profitable chilled pastry and unbaked lines.

Jus-Rol, which was acquired by General Mills in 2001, has also seen significant investment in recent years at its Berwick factory, installing new production lines, spiral freezers and automated packing equipment.

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