On 17 June the two firms joined forces to take a lesson on how to bake breads and muffins into Sciennes primary school in Marchmont, Edinburgh. Children in one of the classrooms were then split up into working parties, where they chose the name of their bakery and designed a loaf and a muffin. These were then made and judged by the school, along with several other people including Stephen Brown, Scotmid bakery manager Scotland and north-east England and Sean McVey, master craftsman baker from The Breadwinner Bakery.
The winning products were then sold over the following weekend in three of Scotmid’s stores, with the funds raised going directly back to the school.
The winning loaf was designed by The Best Bakers team and contained oats and apple, with poppy seeds on the top. The winning muffin was designed and made by The Brilliant Bakers team and contained apples and sultanas, with dried cranberries and dates on top. The winners were also given a goody back to take home, featuring a loaf each of the bread they had designed and one of their own muffins that they had made that morning.
Speaking of the initiative, Brown said: “We think this is a way of explaining how the breads are made, getting the children involved and clearly developing a link with the community and, most importantly, our bakery customers of tomorrow.”
Last year, Scotmid, which partners with several local craft bakeries in Scotland, expanded its offer from The Breadwinner Bakery into 30 more stores.