Located at 61 Notting Hill Gate, just opposite the tube station, the new store opens today (11 July).
As with all other Paul outlets, the bakery will sell freshly-brewed coffee and traditional French hand-crafted Viennoiserie, “still warm from the oven”.
For lunchtime there will be sandwiches, salads and hot snacks. In the shop’s announcement it added: “And don’t forget our signature range of award-winning artisan breads that are perfect for picking up on your way home, ready for the weekend.”
In May Paul announced turnover was up 17% in its results for the year ended 31 December 2015, and group turnover increased to £28.7m.