Liz Moskow: ‘We'll all be eating chocolate cake for breakfast by 2017’
Liz Moskow, culinary director of Sterling-Rice Group and food trend expert, has stated that people will be eating chocolate cake for breakfast by 2017.
Moskow revealed that more of the British public will be eating chocolate earlier in the day as a string of recent studies praised dark chocolate for its health benefits.
Chocolate cake has become more common on menus as an appetiser and restaurants selling breakfast or brunch may introduce dessert menus, according to the food expert.
“The thought was eating chocolate prepares you more for your workday, so what better part of the day to incorporate dark chocolate into your meal than breakfast?” she said.
A study linked chocolate consumption to weight loss as it can reduce cravings. Researchers from Tel Aviv University, Israel recommended eating chocolate cake for breakfast because the metabolism is most active in the morning.
“Combining the study and the likeability of having dessert for breakfast, we predict that breakfast might start seeing brunch amuse-bouche chocolate cakes or brunch and breakfast restaurants incorporating a robust dessert menu,” added Moskow.
Data is showing that people are going out for breakfast more, but whether retailers will introduce chocolate cake to its breakfast remains unlikely, due to high street food-to-go operators including Greggs, Starbucks, Costa, Pret A Manger and Caffè Nero being slammed for selling unhealthy breakfast lines.
As it is National Chocolate Week, British Baker ran a Twitter poll to see what the publics favourite chocolate was, and dark chocolate was crowned the winner of the most desired flavour.
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- Caffe Nero
- Pret A Manger
- chocolate cake
- dark chocolate