Festive Pasty and Sweet Mince Pie flavoured lip balms will be available from today (19 December), with the bakery chain giving away 5,000 in nine cities across the UK - Belfast, Birmingham, Cardiff, Glasgow, Leeds, Liverpool, London, Manchester and Newcastle.
The release of the Greggs lip balms follows research from a survey conducted with 2,000 adults, which found the tradition of kissing under the mistletoe has fallen out of favour in recent times.
28% of Brits said the last time they kissed someone underneath the mistletoe was at least ten years ago or more. A further 31% said they had never puckered-up under the mistletoe.
A Greggs spokesperson said they wanted to bring some fun to the last-minute festive dash. “Whether it’s a kiss under the mistletoe or a fun treat for a loved one, our festive flavoured lip balms applied generously to lips will hopefully put a lip-licking smile on anyone’s face.”