Sainsbury’s launches baked-in-store gluten-free bread

27 January, 2017

Sainsbury’s has this week begun selling baked-in-store gluten-free bread – a move it claims is a first for a UK supermarket.

The retailer will be providing six varieties of gluten-free bread at 188 of its in-store bakeries:

  • White farmhouse loaf (400g) - £2.30
  • Seeded farmhouse loaf (400g) - £2.30
  • White baton - £1.50
  • Seeded baton - £1.50
  • White rolls (two-pack) - £1.50
  • Seeded rolls (two-pack) - £1.50

Sainsbury’s told British Baker it ensures there will be no cross-contamination with other bread products in its in-store bakeries.

 “The new gluten-free breads will arrive in the store in a film packaging, which is bake-proof, and they are baked without opening the packaging. Through this process, none of the other products in the in-store bakery will touch them,” said the retailer.

Twenty-five per cent of the UK population has now included free-from products in their weekly shop (Kantar Worldpanel).

The move to freshly baked gluten-free bread is designed to address increasing demand from customers seeking to avoid gluten and wheat allergens, whether for dietary or lifestyle reasons.

Site Search


    Insights from the Bakery Market Report 2016

    You can now purchase the Bakery Market Report 2016, which offers insight into the retail bakery trade in the UK.

Events Calendar