Gluten-free bakery expands and rebrands

Primal Joy, which makes all-natural, gluten-free snacks and granolas, has unveiled a new look and improved packaging as part of its continued expansion. 

Primal Joy’s grain, soy, trans fat and refined sugar-free products are now available in new packaging “with contemporary, clean graphics reflecting the all-natural ingredients”, according to the company.

The new packaging has also been developed to extend shelf life, making them suitable for retail, coffee shops and food-to-go.

Handmade in small batches, the Primal Joy range includes bars and bites, featuring berries, nuts, seeds, raw cacao and coconut oil, as well as wholesome treats including an indulgent dark chocolate brownie and a fig and orange pudding bar. There are also three varieties of granola: cinnamon, honey & nut and maple & pecan.

Founded in 2013 by Sarah Mace in her Gloucestershire kitchen, Primal Joy has grown rapidly in response to consumer interest in natural snacks “that do not compromise on quality, taste or nutrition”.

Mace said: “Our products appeal to consumers who are interested in eating as naturally as possible, but also enjoy ‘a little of what they fancy’.”

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