National Doughnut Week registration opens

Registration for National Doughnut Week is now open for bakeries who want to get involved in fundraising activities.

National Doughnut Week, which will run from the 6-13 May 2017, will be sponsored by CSM Bakery Solutions who will be raising funds for The Children’s Trust, the UK’s leading charity for children with brain injury.

Bakers who register to take part in the week will receive a pack of promotional materials from CSM with everything they need to make the most of the occasion and raise as much money as possible through sales of doughnuts.

Last year’s participants included Warings Bakery and Birds Bakery, who got involved with the fundraising.

Warings Bakery said they always look forward to National Doughnut Week.

“It provides a splash of colour in what can be a beige industry and adds fun for our customers who love supporting the charity through the eating of doughnuts,” they said.

“We always choose a theme and create a range of doughnuts to match, giving us a focus on how to decorate our shops, dress up and create our games. Our theme last year was ‘Circus’ and our doughnuts included The Ring Master, Dotty Clown, Toffee Popcorn, and even an American Hotdog Doughnut called The Strongman. We also ran a competition to ‘find the doughnuts in the big top.”

Mike Holling from Birds Bakery said the business would definitely recommend getting involved.

“We have supported National Doughnut Week for more than 15 years and this year we look forward to helping make the week another huge success,” Holling said. “Our target this year is to raise £8,000, our biggest achievement yet.”

Last year National Doughnut Week celebrated its 25th anniversary and raised £22,783 with the help of 394 bakers.

Independent baker Christopher Freeman launched the annual celebration back in 1991. To register for National Doughnut Week 2017 simply visit www.thechildrenstrust.org.uk/doughnuts

As a result of an administration error, organisers previously announced incorrect dates for National Doughnut Week. This resulted in the incorrect dates appearing on the British Baker 2017 wallplanner.

“National Doughnut Week is taking place from 6-13 May 2017,” said a spokesperson for the organisers. “Apologises for the previous dates, slight admin error.  Don't forget to amend your wall planners.”

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