Welcome to the all-new British Baker

British Baker has relaunched this month with a new look, new content and a new website.

But, despite the big changes we have made to meet the needs of a rapidly changing market, it remains very much British Baker.

As it has proudly been for more than a century, it will continue to be the eyes and ears of British bakery – reporting the news, issues, opinions and trends that shape the industry. The magazine has been redesigned to better reflect the exciting, creative and ever-changing bakery market.

New regular features include a dedicated opinion section, legal advice, tips & tricks, site visits and business profiles. And we have redesigned our category report features to make them more accessible and inspirational.

In the first new-look issue, you will also find a special feature on the future of bakery. We felt a great way to herald a new era for the magazine was asking some of the leading lights in bakery what the coming decade could bring. It’s a fascinating read.

Arguably the biggest change we’ve made is to how we cover news. More of you are using our website, regular email newsletters and social media as your first source of information – a trend clearly reflected in our growing web audience.

This is one of the reasons we have switched from a fortnightly to a monthly publication. And it is why the magazine now offers a round-up of the month’s news, accompanied by deeper coverage of some of the key stories.

But we didn’t just transform the magazine. As you will see, the website has also relaunched this month, with the name changing from bakeryinfo.co.uk to the somewhat more obvious BritishBaker.co.uk.

While breaking news is free for any visitor to access, the site will now offers a host of new content available only to British Baker subscribers, including online and downloadable versions of our category report features, pricing data, interviews and exclusive picture galleries.

Yet this is just the start. There are further developments planned for the coming year and new features designed to help our readers develop their businesses.

While we are pleased with how it has turned out so far, what matters is what you think. Is there something we haven’t thought of? Something we could be doing better? Your opinions count, so get in touch with me at vince.bamford@wrbm.com


About the author

Vince Bamford is editor of British Baker

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