Pudding firm unveils plans

It plans to step up pudding production and diversify into the chip shop and foodservice sectors, and by trading in European ex-pat markets.

Glendale MD Paul Burkitt told British Baker that the puddings would remain "top-end quality", with smaller portion savoury puddings targeted at the bakery and fish and chip shop.

Capitalising upon its marketing of frozen sausages to the Spanish catering trade, the company will also explore export sales opportunities for puddings, he said.

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