Rebrand to flag up 'good times'

The re-brand, commissioned by general manager Nigel White, is designed to give it a more modern and contemporary look. "The Pork Farms brand is category leader, worth over £80m, with strong emotional loyalty," said White. "People see our products as sociable foods, linked to good times and togetherness.

"We need to communicate more clearly our natural, wholesome food values."

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