Public happy to pay for Fairtrade

Out of 2,500 consumers that took part in the online survey at http://www.bbcgoodfood.com, 87% of respondents bought Fairtrade every week or every month. Sales of Fairtrade products have increased by 40% or more each year, to around £430m in 2007.

Cafédirect is a Fairtrade hot drinks company, which supplies to the baking industry.

Fairtrade Fortnight runs from 25 February to 9 March 2008.

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