Established: 60 years ago. Michael Bell’s father, John Bell, started off working as a one-man band, making and delivering bread and cakes to the doorsteps of many family homes in Cumbria.

Companies and products

Bells: Rolls and bread, cakes and slices

Village Bakery Melmerby: organic breads and cakes, plus local café/restaurant

OK Foods: Gluten-, wheat- and dairy-free

Customers: From local shoppers looking for craft products to supermarkets nationwide

Ethics: Care for your staff, care for the environment. Community support, and donations to developing countries, eg water cisterns in Brazil, a farming project in Honduras