Whole Foods plans bakery extravaganza

The American giant plans to open a large open-plan bakery theatre in the new store. Activity there will include scratch baking as well as bake-off.

Whole Foods also intends to post bakers at its seven UK Fresh & Wild branded stores – six in London and one in Bristol – as it ramps up its bakery departments. The firm plans to train unqualified and qualified bakers via an in-house scheme, at its production kitchen in London’s Kings Cross. It launched a recruitment drive for the programme last week, placing an advert for a bakery supervisor in British Baker.

Food service co-ordinator Chris O’Neill told British Baker the new supervisor will lead a training programme that teaches a mixture of skills, including scratch baking of products such as pain au chocolat and artisanal breads.

He commented: “Whole Foods believes in training and developing careers around food. The quality and the standard of our food is what makes the business.”

Whole Foods acquired Fresh & Wild two years ago.

Printer friendly version

Email this article to a friend