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Ian Wolfenden, commercial director, bakery solutions, says the Soft & Chewy mixes offer greater economy than buying in frozen cookie pucks and that the mixes are simple to use. “Bakers can even make up a batch of pucks themselves, freeze them and bake-off as required.”

The plain and chocolate variants can also be used as bases for bakers to add their own ingredients.

Macphie also recommends the addition of 5th Avenue Icings.

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