Bakestone has launched a new improved recipe ’Long Loaf’, which will be available through distributor Coultons Bread.

The loaf has approximately 20% more slices than any other premium brand in the marketplace, claims the firm. The Long Loaf comes in eight varieties: white thick, 20 slices (not including crust); white medium, 24 slices; extra thick white, 17 slices; mega thick white, 14 slices; brown thick, 20 slices; brown medium, 24 slices; wholemeal thick, 20 slices; and wholemeal medium, 24 slices. The loaves are made with Canadian flour and can be delivered throughout the north of England. They have a recommended retail price of £1.25.