Just Puds looks to Ireland as distribution expands

The firm, which revamped its image earlier this year, is also developing ambient products to add to its existing range and as Christmas specials, said Graeme Robinson, who started the business with his wife Rosemary in December 1999 in their farmhouse kitchen.

In January, Just Puds sub-contracted production into a newly-converted former airline desserts bakery in Beverley, East Yorkshire. Just Puds has the potential to use all 1,900sq m of the Beverley capacity, said Robinson, who conceded that expansion had been impossible for the last couple of years.

The company supplies Harrods and some Waitrose and Asda stores but was looking for more listings with small retailer chains and with catering wholesalers, he added. Just Puds will also launch Christmas products in September for sale through the ambient products wholesaler Hider Food Imports, he said. These include Dundee slice; cherry cake with kirsch; a cranberry, pecan and maple Christmas pudding; and a light carrot, apple and date pudding.

The company’s established puddings are: sticky toffee with butterscotch sauce; saucy chocolate with Belgian chocolate sauce; gingerbread with ginger wine, brandy sauce and stem ginger; treacle; and lemon drizzle pudding.

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