All Marketing articles – Page 2
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News
Samuel L Jackson is ‘Mad About The Bread’ in new Warburtons ad
The legendary Hollywood actor becomes the latest famous face to feature in a commercial for the Bolton-based bread brand
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Feature
Supermarket sourdough: how major retailers are meeting demand
Shoppers’ appetite for sourdough has led to a surge of activity in the wrapped bread aisle and in-store bakeries
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Product News
Ginsters unveils colourful new design with ‘Cornish attitude’
Ginsters hopes the new look will position it as the beacon brand for the savoury pastry category
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Product News
Ole & Steen launches Brød of the Week campaign
The Danish bakery chain aims to raise awareness of its seasonal loaves including three new rye breads and a garlic & herb tear ‘n’ share
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News
Jacksons launches bread campaign to support creativity
Hull-based bakery business is producing three million promotional loaves offering customers the chance to win art-themed prizes including for schools
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News
Harry Gow customers earn cakes with new loyalty scheme
The Scottish firm’s Baker’s Half Dozen promotion sees customers filling a rewards card with six stamps earned from purchases to receive a free cake
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News
Pukka unveils ‘for the people’ TV campaign
‘Pukka for the people’ features everyday people enjoying Pukka products such as sausage rolls and slices
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News
McVitie’s £7.8m campaign calls for return of biscuit break
Actress Martine McCutcheon is fronting the activity which forms part of McVitie’s first master-brand marketing campaign in nearly a decade
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News
Bread sommelier course offered in English for first time
Students will learn about bread culture and history, world bread varieties, food pairing and the language used to describe bread
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Product News
Ginsters promoting veg knowledge with Sow Your Own Slice campaign
Almost half of consumers have admitted to having poor or patchy knowledge of how the veg they eat is grown
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Feature
Top tips to help you become a marketing marvel
Find out how to make the most of marketing opportunities, social media and awards from our panel of bakery experts
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News
Roberts Bakery looks to its heartland with ‘down to earth’ rebrand
Family business ditches radical look introduced in 2017 and rolls out ‘Raised in Cheshire’ strapline
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News
Backlash over government ‘junk food’ ad ban delay
A 9pm watershed for TV and on-demand advertising of HFSS products will now not come into force until October 2025
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Product News
Bertinet Bakery responds to recipe change backlash
The campaign includes and responds to a one-star review after the bakery added emmer, spelt and barley to its white sourdough loaf
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News
Greggs to host Festive Bake brunches
Greggs is embracing the Christmas spirit with a series of brunches to celebrate the return of Festive Bakes and Festive Vegan Bakes to its stores
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Opinion
I ate Asda’s 13-course bread tasting menu
British Baker editor Amy North documents her journey through the menu that celebrates the relaunch of Asda’s bakery range
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News
Urban Eat targets breakfast market with revamp
The food-to-go brand said all changes had been directly driven by feedback from trade customers
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News
Royal Warrants granted to bakeries are voided as Queen dies
Royal Warrants for more than a dozen bakeries businesses have been voided because of the Queen’s passing on 8 September
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News
Real Bread Campaign expresses anger at Defra consultation
The organisation has accused the government of abandoning bakers and insulting shoppers with the limited scope of the Bread and Flour Regulations review
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News
Chicago Town hits festival circuit with experiential campaign
The frozen pizza brand will be giving out samples at festivals including Kendal Calling in the Lake District, Boardmasters in Cornwall and Victorious in Portsmouth