Video: What makes a winner - In-store Bakery

Morrisons' in-store bakery in Wincheap, Canterbury, won last year's In-store Bakery of the Year Award at the Baking Industry Awards.

British Baker spoke to the team about the business, winning the award and what they felt made them stand out from the competition.

Morrisons' Wincheap store operates a scratch bakery and consists of 11 members of staff who range in experience from 24 years with the company, to new apprentices training at college and in-store.

Dawn Foods, sponsors of the Award in 2011, said: "Colin and his team showed great passion and commitment to customer service. The in-store operation was to a very high standard and Colin displayed al the qualities of a good manager in terms of his competencies required to coach and lead a successful team. Their customer insight and knowledge was to a very high standard, and this was reflected in their sales results."

YouTube link: http://youtu.be/NOBOkgpWeEY

Music: Find It Someday by Derek Clegg (Creative Commons licence).

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