Budgens to support National Cupcake Week
Published:  28 August, 2012
budgens to support national cupcake week

Multiple retailer Budgens has pledged its support for National Cupcake Week (NCW), with live cupcake tasting  planned for its stores. 

It will also be decorating 190 stores – all of which are owned by independent retailers – with NCW bunting and selling partner charity CLIC Sargent’s pin badges to help raise vital funds for children and young people with cancer.


The retailer sells ambient packaged, in-store bakery and locally sourced cupcakes, which it said were very popular in-store.

It will be stocking cupcakes from SuperValu (Budgens’ own-brand); Fatherson Bakeries – a small family-run bakery; Emma’s Country Cakes – offering 50p off the cupcake range; The Fabulous Bakin’ Boys – part of a back-to-school promotion; and May and Raeburn.

Emma’s Country Cakes will also be hosting cupcake tasting sessions in four Budgens stores: Billingshurst, West Sussex; Sawston in Cambridgeshire; Sandy, Bedfordshire; and Abingdon, Oxon.

NCW takes place from 17-23 September, to find out more and to register your support visit www.nationalcupcakeweek.co.uk.




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