Maison Blanc opens first new-look shop

12 September, 2012

French boulangerie and patisserie chain Maison Blanc has officially revealed the first of its 14 stores to undergo refurbishment.

The Chichester shop was officially re-opened last Friday (7 September), with a “fresh, modern design that’s more accessible and enjoyable for its customers”, said the chain, as it aims to increase its share of the grab-and-go market.

Rebecca Rose, head of marketing, Maison Blanc said the new shop offers more seating, and the overall feeling of more space for customers eating inside.

“It’s also easier for customers to come in and select their favourite sandwiches and baguettes straight from the new self-selection chiller cabinet, and take it to the service counter.”

Back of house, the shop has also increased the size of its kitchen with more space for baking.

Commenting on why Maison Blanc chose Chichester as the first store to undergo the revamp, Rose explained: “Our Chichester shop is one of our oldest shops and we have such a loyal customer base there, so we wanted this store to be the first to be treated to our new refurbishment.

“We were originally well-known for our patisserie and cakes and have evolved over the years to become a popular destination for light lunches and dinner as well. We’re delighted to be able to extend our offering again, in particular this time to capture the grab-and-go market.”

The chain said it couldn't confirm any kind of time-scale for refurbishments to its other 13 sites.

Maison Blanc celebrates its 30th birthday this year.





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