Selfridges gets in on the cupcake act

17 September, 2012

Selfridges’ food hall has launched a range of exclusive limited edition cupcakes to coincide with National Cupcake Week.

Kooky Bakes has developed eight new products for the retailer’s bakery counter, taking inspiration from classic American flavours and seasonal themes, which will be on special offer during the week with a box of four for £7.49 and a box of 12 for £20.

There will also be pre-packed boxes of 12 with each of the Kooky Bakes flavours in the food hall.

The new flavours include Campfire, made with a Graham Crackers and a toasted Marshmallow topping, Apple Pi, Dark Raspberry, Baileys Chocolate Crumb, Lemon Drop, Winter White Chocolate, Buzz (made with mocha buttercream) and Pumpkin & Maple.

London-based Kooky Bakes also produces brownies, cakes, whoopie pies and cookies and supplies SPAR, as well as selling its products at markets such as Sunday UpMarket on Brick Lane and Eat.St.

National Cupcake Week takes place from 17-23 September.





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