Costa promotes one-day festive BOGOF deal

29 November, 2012

Costa Coffee has introduced a one-day promotional deal to boost sales in the run-up to Christmas.

The Whitbread-owned coffee shop chain said the offer, which ran between 2pm and 5pm yesterday (28 November), allowed UK customers to claim one of its specialist Christmas drinks for free when they bought a medium-sized Christmas drink first.

The move follows a similar offer promoted by the company back in June on its range of Ice Cold drinks, which Costa had promoted using a Facebook event through its dedicated social media page.

This month’s deal saw almost 1,000 more individuals looking to participate in the event promoted online compared 1,753 individuals who signed up to Costa’s first discount deal five months ago.





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