Starbucks rivals Costa on promotions

04 December, 2012

Starbucks UK has teamed up with discounts website LivingSocial for a new promotional offer.

It comes as rival coffee shop chain Costa Coffee announced last week it would be running a one-day ‘buy one get one free’ offer – the company’s second promotional deal it has provided to UK customers.

Starbucks’ offer, which ran between 29 and 30 November, enabled customers to claim a £10 Starbucks Card eGift for £5, which must be redeemed within a three-month period and used in UK stores until 31 May 2013.

The company said it would be offering 100,000 vouchers in total to UK customers during the two-day period.

Ian Cranna, vice-president of marketing and category at Starbucks UK, said: “At Starbucks we are always looking for fresh and relevant ways to give our customers value at a time when they need and want it. We wanted to create a unique offer for our customers in the lead-up to Christmas as a big ‘thank you’ and we’re really pleased to have found a partner in Living Social to help us do this.”

He added that Starbucks’ US arm partnered with LivingSocial earlier this year, offering a similar deal selling a record 1.5 million vouchers.





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