November sales rise 27.3% at Aldi

04 December, 2012

Aldi has accumulated £160.8m more sales during November in comparison to last year, experts from Kantar Worldpanel have revealed.

The latest grocery share figures, published today, for the 12 weeks to 25 November, revealed the discount supermarket business saw a 27.3% rise in sales year-on-year (YOY) and increased its market share by 0.5% to 3%.

Other discount food retailers that performed well during the month included Iceland and Lidl, both of which saw a YOY sales growth of 9.2% and 11% respectively.

Waitrose also experienced a 7.5% rise in sales YOY and increased its market share to 4.5%.

Edward Garner, director at Kantar Worldpanel, said: “The strong performances from Waitrose, Iceland, Aldi and Lidl continue to be a key feature of the grocery market. In particular, the advance of Aldi continues unabated and its 27.3% growth is being built on a solid foundation, with 10% more shoppers than a year ago and 17% growth in the value of each shopping basket.

“Sainsbury’s is once again the top performer of the big four and has beaten the market with YOY growth of 4.7%. While the other big three retailers all experience share losses, it has managed to lift its share from 16.7% last year to 16.9% now.”

He added that Morrisons’ absence from the online grocery channel had held it back, as the company experienced a 1.1% sales decline bringing its share down from 12.3% a year ago to 11.7% now.

Both Tesco and Asda saw a 0.3% and 0.1% drop in market share in November in comparison to 2011.

For the same 12-week period, grocery inflation stood at 3.5%, a 0.5% increase on the last period and the recent low of 2.6% for September, which Kantar Worldpanel said was largely driven by increases in fresh foods and alcohol.





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