Knead Bakery bags Ocado contract

17 December, 2012

Knead Bakery has landed an exclusive deal to supply its free-from bakery products to Ocado, British Baker can reveal.

The gluten-free bakery business, based in London, has signed a deal with the online grocery retailer to supply a selection of its free-from bakery goods, which will be available in early 2013. This includes American-style cookies, ginger cookies, brownies and fresh white bread and seeded bread.

Sim Smith, owner of Knead Bakery, told British Baker: “I contacted Ocado directly and they were interested in the concept of Knead Bakery, so I met them with samples shortly after. It seemed to fit with our customer base and it is so great to be available to such a lot of the UK from the get-go.”

She added that Knead Bakery will be extending its range with Ocado later on in the year, which will include its mini blueberry muffins, mini lemon and poppy seed muffins and carrot cake.

The company will also be looking to target further retailers following its exclusivity period with Ocado, as Smith explained: “We already have other large retailers wanting to stock the products.”

Knead Bakery produces a range of bakery products which are free from gluten, dairy, casein, yeast and cane sugar.





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