Lidl continues with ISB roll-out

07 January, 2013

Lidl has confirmed its intentions to roll out in-store bakeries to all its UK outlets, should the success it has seen so far continue.

The discount retailer has reportedly already rolled the concept out to around 340 of its 600 UK stores.

A spokesperson for Lidl said that, in response to customers’ increasing focus on fresh food, it had been trialling in-store bakeries in several UK regions over the past 12 months to gauge customer feedback.

“So far, the in-store bakeries have been a huge hit with customers and, if the next batch of in-store bakeries proves to be just as successful this year, then we will roll them out nationwide.”

In August 2011, British Baker reported that the German retailer had installed ISBs in 75 stores in its north-east sales region, bringing its total number of outlets with ISBs in the UK to 90.





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