Hummingbird Bakery launches third book
Published:  10 January, 2013

The Hummingbird Bakery has revealed it will be launching its third book Home Sweet Home on Valentine’s Day.

The cupcake boutique business, which ventured out of the UK and into the Middle East last September, said the new bakery book will feature 100 recipes, including those used within its five London-based outlets.

Recipes include traybakes, fruit pies, layer cakes and cookies, as well as the company’s infamous cupcakes.

Tarek Malouf, managing director at The Hummingbird Bakery, told British Baker: “We decided to start publishing bakery books because so many of our customers were asking for our recipes. Many of the recipes featured come directly from our branches and use exactly the same ingredients and home-baking techniques as our bakers use on a daily basis.

“Our latest cookbook, Home Sweet Home, features a mix of classic recipes, such as our famous red velvet cupcake, as well as brand new recipes taken from our limited-edition daily specials collections. Making our recipes widely available has only served to drive sales and bring our customers closer to The Hummingbird Bakery brand.”

The Hummingbird Bakery has sold more than a million copies of its two previous recipe books, The Hummingbird Bakery Cook Book (2009) and The Hummingbird Bakery Cake Days (2011).




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