Views wanted for hybrid labelling design

14 February, 2013

The British Retail Consortium (BRC) is looking for suggestions for the design of a new hybrid format for front-of-pack nutritional labelling.

In collaboration with the Department of Health (DoH), the consultation is asking for guidance on a new design format for nutritional labelling on the front of food product packaging.

The BRC has said it is working closely with the Food and Drink Federation and organisations on the move.

Andrea Martinez-Inchausti, deputy food director at the BRC, said: “This is a great example of how retailers are leading the way in helping customers to make informed choices about the food they buy. Our members are working closely with the government to find a sensible and consistent approach to providing this nutritional information, which works best for customers.”

The DoH held a previous consultation last May, revealing a majority view among food manufacturers, health ministers and the government on front-of-pack labelling. Responses revealed a preference towards a combination of percentage Guideline Daily Amounts (GDAs), traffic light-style colour-coding and text detailing high, medium and low levels of salt, sugar, fat, saturated fat and energy value based on calories.

The BRC’s consultation is open to everyone and the deadline for submissions is Wednesday 27 February. Recommendations can be emailed to frontofpackconsultation@brc.org.uk, and further details of the consultation can be found by clicking here.





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