Premier Foods: “Particularly challenging year for bread sales", says Moran
Published:  21 February, 2013

Mark Moran, chief financial officer at Premier Foods, revealed the firm experienced a particularly challenging year in 2012 for bread sales.

It comes as Premier Foods’ bread division contribution for the year end to 31 December 2012 was down 48% from £52m to £27m.

In a conference with analysts this morning, Moran said its Hovis bread brand managed to maintain its market share, but the category remained “highly competitive”.

He added that Premier had incurred an impairment charge of £36m against its bread division, due to the restructuring activity at the end of last year, which involved the closure of two bakery sites in Greenford, west London and Birmingham, resulting in 900 job losses.

In terms of the group, Moran said the company “achieved a great deal” in 2012, highlighting a 10.6% improvement for underlying business trading profit to £123m during the financial period.

He added the firm experienced four successive quarterly periods of growth for its grocery power brands, explaining the key drivers included key customer collaboration and significant investment made in marketing activity in the division, with Premier more than doubling spend.

Other highlights revealed by the chief financial officer included the proportion of branded sales in Premier’s grocery division, which stood at 87% for the period.

Moran concluded that the 2013 financial period would be a year of restructuring for its bread division.




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