ProperMaid to feed British troops

28 February, 2013

ProperMaid supplies cake to British troops

A range of ProperMaid’s cakes have been selected as one of the Navy, Army and Air Force Institutes’ (NAAFI) Best of British foods to feed the forces.

The Huddersfield-based firm, which appeared on BBC Two’s Dragon’s Den last December with its Christmas Dinner cake, has begun supplying 12 of its traditional cakes with a twist to British troops around the world this month.

Products include a dandelion and burdock cake, inspired by Huddersfield’s most famous export, as well as a sticky ginger and fudge cake, which is based on the traditional Yorkshire Parkin recipe.

Other cake varieties include passion fruit cake, Mother’s Day orange and almond battenberg, fresh ginger and lemon, cappuccino and walnut, liquorice cake, beetroot and white chocolate, courgette and lime, and a sticky toffee tray bake with a salted caramel drizzle.

Allison Whitmarsh, managing director at ProperMaid and former dinner lady, said: “We’re over the moon that our cakes have been chosen as a taste of home for the troops. It’s wonderful to think that ‘our boys’ – and girls – working hard in other countries will be able to tuck into a good ol’ British brew and a bake.”

ProperMaid’s cakes will be supplied to NAAFI’s coffee shops, initially in Germany, and thereafter in other overseas locations starting with the Falklands.

NAAFI, the official trading organisation of HM Forces, provides retail and leisure services to the military including restaurants, bars and shops.

Nick Spencer, head of food and beverage at NAAFI, said: “We’re all about providing a taste of home and access to products that servicemen and women would not necessarily be able to purchase. ProperMaid’s original flavours, handmade products and the good story behind them really interested us.”





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