Waterstone’s café deal for cake business

28 March, 2013

Exquisite Handmade Cakes is to supply its cakes to two branches of Café W, Waterstones new flagship coffee shops in Bradford and Swansea.

The Leeds-based company will be launching a selection of products in the cafés: nine gateaux, three muffins and two types of flapjacks.

The products form part of Exquisite’s coffee shop range of cakes, which have been specifically designed for in-store cafés and high street outlets.

Viv Parry, founder of Exquisite Handmade Cakes, said: “We were thrilled to be approached by Waterstone’s – as we feel that we have a shared passion for providing a high-quality product and a reputation built on long-standing traditions and enthusiasm for excellence.”

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