Video: Positive effect from BIA win

12 April, 2013

Sandra Monger, Celebration Cake Maker of the Year 2012

Sandra Monger, last year’s Celebration Cake Maker of the Year, said she has seen an increase in orders as a result of winning a Baking Industry Award (BIA).

The Bath-based cake designer revealed the news to British Baker, organiser of the BIAs, in an exclusive video interview at her home-based studio.

Monger explained being handed the award at the 25th anniversary awards ceremony, which took place last September at the Park Lane Hilton Hotel, helped to raise her profile, as well as securing positive press coverage and opened the door to a number of opportunities within the bakery industry.

“Even on the night of the awards it was a good place to network with other related businesses and people in the industry,” she added.

Monger created a 1980s-themed cake design as part of her entry into the Celebration Cake Maker of the Year category, featuring 24 sugarcraft characters and taking around five weeks to complete.

Read more about Sandra Monger, her award-winning cake design, and the future of her business in 19 April issue of British Baker.

Why not enter this years Baking Industry Awards. For more information visit www.bakeryawards.co.uk - deadline for entries is Friday 10 May.





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