Genius goes Dutch
Published:  26 April, 2013

Genius Foods - the UK’s largest gluten-free food specialist - has signed a deal to supply its products to a Dutch retailer, as it increases its European footprint.

The deal, formally launched at the Dutch Coeliac Day event on Saturday 20 April, is expected to help the company achieve its turnover of £50m in 2013.

The Edinburgh-based company, which already supplies products to Canada, France and Spain, will begin selling three products from the Genius range through online retailer Diepvriesmarkt.nl from this week.

Roz Cuschieri, chief executive, Genius, said: “Bringing our products to international markets is a major focus for us as we continue to increase our overseas presence.”

Genius currently sells 36 products in the UK and overseas, and will begin selling white sliced bread, sliced seeded bread and seeded rolls, with brown sliced bread expected to join the Dutch line-up soon.

The company, which already has a 48% share of the gluten-free bread market in the UK, also recently acquired two bakeries from Finsbury Foods in a £21m deal, giving Genius a market-leading position in the own-brand category.

Cuschieri added: “The demand for quality gluten-free produce is continuing to grow throughout Europe and Genius is leading the way at home and abroad. We have ambitious plans for additional international expansion in 2013 and beyond.”




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