Bakers conference to tackle big issues

08 May, 2013

The Federation of Bakers is holding its annual conference to discuss the key issues facing the baking industry later this month.

The event, which will be hosted by broadcaster Louise Minchin, takes place at Lordís Cricket Ground on Tuesday, 21 May, and is held in association with Delifrance, AB Mauri UK & Ireland, Baker Perkins, Lesaffre UK & Ireland, and Zeelandia.

Key speakers at this yearís conference include Gavin Rothwell, senior business analyst from IGD, who will be looking at the key influences on the retail sector over the next 12 months and Professor Andrew Challinor, from the Institute for Climate and Atmospheric Science, who will review the impact of climate change on farming and food production.

The conference will also include a presentation from nutritionist and writer Amanda Ursell - a columnist and regular contributor for The Sun and The Times newspapers Ė who will be introducing the new consumer PR campaign that the Federation of Bakers are undertaking this year.

'Slice of Life' is aimed at educating the public about the nutritional benefits of bread, as well as engaging with key health and lifestyle media to bust the common myths surrounding bread.

The conference will conclude with an open panel discussion looking at the role bread plays in maintaining a healthy, balanced diet, where† Amanda will be joined by industry experts Richard Cienciala (Department of Health), Gavin Rothwell (IGD) and Alex Mayfield (Warburtons).

Federation of Bakers director Gordon Polson said: ďEach year the annual conference provides a great opportunity for our members and other food and baking professionals to get together and discuss the latest developments to the baking industry.†

ďWeíve once again got a great line-up of specialists and experts from across the industry that will be presenting and sharing their findings and weíre looking forward to what we hope will be another successful conference.Ē†

To reserve a place visit www.bakersfederation.org.uk





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