Roberts rebrands its treats business

22 May, 2013

Frank Robert & Sons has renamed its Pastry Case business The Little Treats Co, after a year of brand development.

The Cheshire-based bakery company is one of the largest manufacturers of decorated gingerbread biscuits in the UK. The Little Treat Co also produces chocolate-covered clusters, Rocky Road bites and seasonal biscuits.

The Pastry Case business was established in 1988, when the company started producing sweet pastry case products. “Today the demand for those items has changed and our customers are looking for new and innovative snacking products for today’s lifestyle,” said the firm.

“As the market has developed, so has our product offering and the new name, ‘The Little Treats Co’ reflects the new direction of the bakery.”

Its branded range consists of grab bags and tubs (both gingerbread and chocolate cluster varieties). Decorated gingerbread is produced for Costa Coffee and a range of multi-distributors.





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