Ginsters announces new deal
Published:  24 June, 2013

Ginsters is to extend its supply deal with Royal Voluntary Service shops and cafés, in hospitals across the UK.

Its pre-packed sandwiches and food-to-go products will now be supplied across the full 230-outlet estate. The manufacturer has been a supplier of the Royal Voluntary Service for eight years, and will provide an enhanced selection of healthier options.

Forty-five per cent of the new products offered will contain fewer than 350 calories, which will be promoted on front of pack.

Linda Evans, sales and marketing director, Ginsters, said: “The past eight years have allowed us to build up a clear understanding of the needs of their customers, with the new range tailored to suit a broad range of tastes and lifestyles.”

Last month Ginsters announced a product refresh of its branded sandwich range for summer, with 50% more products, while in April it revamped its packaging.




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