Pop-up bakeries to target depression

31 July, 2013

An initiative has been launched to open pop-up bakeries across the UK to help people suffering from depression.

According to The Guardian, London, North Yorkshire, Derby, Glasgow and Cardiff will all host the Depressed Cake Shop next month, with all proceeds donated to mental health charities

Organiser Emma Thomas, who recognises that while there is no scientific research to suggest baking cures depression, the activity is therapeutic and can be very beneficial to some people.

Thomas said: “Baking is creative and instantly rewarding. I’ve realised that cake gets people talking and the Depressed Cake Shop hopes to get people discussing mental illness and supporting mental health charities.”

The cakes sold in the pop-up shops will be made by amateur bakers, many of whom will have experienced or been affected by depression at some point. Thomas added that future work could see her organising baking therapy sessions across the UK.

Chartered psychologist Dr Caroline Schuster commented: “Cooking and baking can definitely help lift mood, as many patients who have come through my clinic door will attest to. There is the creative side to culinary activity that gives people an outlet for self-expression.

“Usually there is a social side to most food-related activities, so being and talking about something together fosters a sense of belonging, striving towards a unified goal. There is also a certain catharsis or relief of emotional tension that can come with cooking/baking. And there is the intense focus on one thing: this is often good as it helps us exclude unwanted or bothersome feelings and thoughts.

“I can imagine pop-up bakeries being a real hit with many people and I am sure they will help not only those suffering from depression, but many more with stress-related problems.”





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