Cereform feels benefit of high visitor numbers at IBA

24 November, 2006
Page 6 
This year's IBA baking show pulled in more visitors than ever before, with numbers up 6% on the 2003 show in Düsseldorf.
According to German trade fair industry association, AUMA, 965 exhibitors made the trip from 48 countries, while 76,199 visitors from 127 countries attended the Munich show.The most popular sections among visitors were those on machinery and plant, baking agents, raw materials and services. Many stopped off at the AB Mauri stand where Cereform showed off products including its Aqua series of water-based fluid dough conditioners and its Simply range of E-number-free cake and confectionery products, as well as new brownie and muffin products.IBA Visitors were treated to a programme of events including conferences by the international associations of bakers and confectioners and the IBA Cup. Some overseas visitors also attended tours of baking businesses in the Munich region.



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