Aldi continues to take more market share

19 November, 2013

Aldi has notched up yet another record increase in market share, according to new figures.

The latest grocery share figures (12 weeks ending 10 November 2013), published today by Kantar Worldpanel, revealed growth for Aldi of 31.1% for a market share of 3.8%, previously at 3% in the same period last year.

Elsewhere, Lidl enjoyed 13.8% growth, resulting in a market share of 3%, up from 2.7% in 2012.

Sainsbury’s Taste the Difference range has lifted sales by 12%, recording growth of 2.6%, the highest of the big four group. However, market share fell to 16.8% from 16.9% for the same period last year.

The results also showed that Morrisons’ year-on-year sales growth continued to be positive following the declines seen at the start of the year.

Tesco reported 0.7% growth, Asda saw 0.8% growth, Morrisons 1.5% and Iceland 2.6% in the 12-week period, while The Co-operative recorded a decrease of -0.4%.

Edward Garner, director at Kantar Worldpanel, said: “The number of shoppers visiting Aldi has grown by 16% year-on-year, at the same time as the average basket size has swelled by nearly 15%.  In fact, almost a third of British households have shopped in Aldi in the past 12 weeks. 

“However, in the shadow of Aldi’s performance, Lidl’s sales growth of 13.8% also remains strong. In direct contrast, sales of premium products have also increased significantly over the past year. This Christmas, shoppers will be seeking both luxury and lower prices.”

Garner added that Waitrose’s increase of 8.8% to a market share of 4.8% continues an unbroken trend since mid-2009.

Grocery inflation stood at 3.7% for the 12-week period ending 10 November 2013. This exceeded the overall grocery market growth of 3.2% and implied pressure on households to manage down their ‘personal inflation’ by seeking lower prices.





My Account

Spotlight

Most read

Social