Délifrance UK

26 January, 2007
Page 24 
French bakery manufacturer Délifrance UK (Wigston, Leics) is continuing to extend the grab-and-go market with the launch of four ranges of added-value ranges including sweet pastry baskets, filled croissants, filled brioches and a unique deep swirl of French croissant pastry. Délifrance UK's marketing controller Lucy Pickersgill explains: "The market for new and innovative snacks to eat on-the-go is constantly evolving, with consumers demanding more choice and variety in Continental morning goods and more fruit-based alternatives to meet their five-a-day intake. We are continuing to develop our traditional Viennoiserie recipes for the British market."




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