McVitie’s refreshes sticky pudding offer

25 August, 2015

United Biscuits (UB), the manufacturer of biscuits, snacks and cakes, has announced the relaunch of two favourite products and two new additions.

McVitie’s Jamaica Ginger and Lyle’s Golden Syrup Sticky Pudding Cakes have been given revamped packaging and designs, including a more modern look and a re-close label, so they can be saved for later.

New launches McVitie’s Golden Sticky Lemon Pudding Cake and McVitie’s Sticky Marmalade Pudding Cake aim to provide an affordable, easy after-dinner option.

McVitie’s Sticky Pudding Cakes now form part of the wider McVitie’s Masterbrand, launched in 2014, to bring all sweet products under the single banner of McVitie’s. The updated packaging was introduced in response to consumer feedback.

Currently available across grocery and convenience outlets, the four variants of McVitie’s Sticky Pudding Cakes are one of the flagship NPDs for UB in 2015.

Abby Smith, brand manager at McVitie’s Cake Company, said: “McVitie’s Sticky Pudding Cakes form a strong part of the McVitie’s Masterbrand, delivering exceptional taste and convenience to our customers, and the relaunch of the range is designed to meet consumer needs for easy to use, consistent and appealing packaging. Insights have shown there is a huge feeling of warmth towards these products, due to the cakes evoking a powerful feeling of nostalgia, helping to further cement UB’s position as the consumer go-to for sharable baked treats.

“Our busy lifestyles mean we’re often looking for quick, easy and tasty snackable solutions. These products fit the bill perfectly, providing the perfect end to a meal, particularly delicious with custard or ice cream.” 





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