Packaging watch

20 April, 2007
Page 6 
Packaging Summit Europe, is one of Amsterdam's leading events, dedicated to bringing brand owners, packaging services and materials companies together. It will take place 26-27 June, 2007, at the Hotel Okura in Amsterdam.
The 2007 two-day conference and accompanying exhibition is expected to attract over 300 senior-level delegates to the Dutch city. Speakers will include: Carl Olsmats, general secretary of the World Packaging Organisation; Shane Monkman, head of packaging at Asda; Mark Caul, senior packaging technologist at Marks & Spencer; Richard Inns, chairman of Unilever Packaging Group; and Nicola Ellen the head of retail at WRAP.The event promises to deliver in-depth analysis and solutions on Europe's latest packaging trends, which include:l Pinpointing cost challenges and return on investment of sustainable business modelsl Packaging's role in reducing carbon 'footprints' and environmental pressuresl The impact of packaging design on purchasing behaviourl The future role of outsourcing and workflow l Retail-ready packaging updatesl New biodegradable and recycling packaging options.In July 2006, Packaging Summit Europe welcomed over 200 delegates from across many European countries. On its website, which cites several attendees, the global packaging director at Reckitt Benckiser is quoted as saying: "Packaging Summit 2006 was a great conference: lots of interesting presentations with up-to-date information and lots of interesting people in the audience."



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