Traditional Polish Bakery hits Irish expansion trail

23 February, 2007
Page 6 
The Traditional Polish Bakery, set up in Dublin 12 months ago, is now expanding its nationwide distribution of traditional Polish bread lines.
It is targeting an estimated 120,000 Polish people living in Ireland, with 100,000 of them in the greater Dublin area as well as Irish consumers.The man behind the bakery, at Ballymount in west Dublin, is 30-year-old Karol Tracz, who comes from southern Poland.Tracz arrived in Ireland two years ago to work in Information Technology, before spotting a gap in the bread market and setting up the bakery with a finan- cial partner.The products of Tracz's firm, which currently employs 15 and is expanding staff numbers, are distributed through supermarket chains Centra, Londis, Spar and Super Valu as well as independent retailers, mostly in the Dublin area, but also in bigger towns and cities, such as Athlone and Cork.Over the next two months, distribution will be widened to many other areas of Ireland, outside greater Dublin. Tracz said that setting up a business in Ireland was far less bureaucratic than in his native Poland.But he added that he found it difficult to rent the premises because he wasn't a native Irishman. "We're not doing confectionery yet,we're too busy keeping up with the demand for our bread, including three kinds of brown bread," said Tracz.Half a dozen other bakeries in Ireland also produce Polish lines.



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