Waterfields' double delight at Sammies

25 May, 2007
Page 8 
Craft chain Waterfields was named Bakery Sandwich Shop of the Year at the 12th British Sandwich Industry accolades (the 'Sammies') held in London last week.
The Lancashire-based chain picked up the trophy for its new Select format store, currently on trial in Bradshawgate, Leigh, near Manchester.The new concept, selling eat-on-the-go sandwiches, soups, savouries and cakes geared towards the breakfast and lunchtime trade, opened in February. A roll-out of the format was due to start shortly, said MD John Waterfield.Waterfields, which has 40 shops, also won New Sandwich of the Year for its Lancashire Cheese & Real Ale Chutney Sandwich, pipping finalists Marks & Spencer, Tesco and Brambles Foods.Other companies honoured at the Sammies included Sainsbury's, which was named Sandwich Retail Multiple of the Year, beating off competition from Marks & Spencer, Tesco and Asda. Its upgraded sandwich ranges have driven a 14% year-on-year increase in sales volumes. BB's Coffee & Muffins was named Coffee Bar Sandwich Retailer of the year. General manager Michele Young said that sandwich sales had grown 14% year on year after the introduction of toasties made from scratch in its 164 shops. Toasties, priced £2.50, are now 30% of sandwich sales.Tesco bagged the Sandwich Marketing prize for its Fresh in the Capital premium sandwich range and foodservice supplier Compass was named Workplace Sandwich Supplier of the Year.



My Account

Spotlight

Most read

Social