McVitie's changes fig roll packs

30 November, 2007
Page 12 
Biscuit company McVitie's says it will be launching new-look fig rolls on the Irish market soon, after packaging has been changed following a recent court case (British Baker, 12 October, pg 12).
Paul Parkins, United Biscuits' director, Ireland, said it is currently amending the packaging of its fig rolls to "further distinguish" it from rival Jacob Fruitfield (Jacob's) and will then continue with plans to launch them into the Irish market.McVitie's was ordered to change packaging on its fig rolls in the case brought by Jacob's over me-too packaging, leaving it with a stock of up to 60,000 fig rolls it could not sell in Ireland. More than 5,000 packets are being divided equally between Temple Street Children's Hospital in Dublin and Crosscare, a charity for under-privileged people.



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