Breads fly high

07 March, 2008
Page 6 
Bread brands dominate the top 10 grocery brands in the UK, according to new research from AC Nielsen.
Warburtons ranked number two, Hovis number four and Kingsmill number nine in the list, which measured sales values in 2007. Coca-Cola continued to top the charts as Britain's best-selling grocery brand, up 2.3% on last year. But Warburtons narrowed the gap, increasing by 17.9% year-on-year to £609m.However, shoppers still spent £350.4m more on Coca-Cola products than on Warburtons.The report is based on sales data recorded by Nielsen via checkout scanners at all major grocery chains. This represents more than 74,000 stores, including Tesco, Asda, Sainsbury's, Morrisons, Waitrose, M&S, Somerfield and Co-op supermarkets, plus Spar and Londis convenience stores.Despite coming fourth, sales of Hovis dropped 4.5% to £386.6m, but sales for Kingsmill were up 6.3% to £302.1m.Smoothie range Innocent was the fastest-growing on the list of 100, as sales shot up 45.6%. The research was compiled by grocery website Talking Retail and market research company AC Nielsen. Report editor Fiona Briggs said brands that had embraced ethical issues, such as the environment, performed particularly well last year. "The leading brands are incorporating concerns for the environment in their sourcing, new product development, and packing and distribution plans," she said.



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