Confectionery products

14 March, 2008
Page 10 
and biscuits are more easily recognised on the supermarket shelf and are more likely to be purchased if they are in cartons. A study by market research company TNS Dimarso, showed consumers three different product categories, each of them packed in a carton as well as another format. Cartons were preferred by consumers, due to eye-catching colours and print effects, said the researchers.

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